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Be a Part of Our Story

About us


How we measure up!

The Apricot brand is founded

Countries where Apricot is sold

Number of stockists worldwide

Fantastic UK concessions

Thriving UK stores

Number of continents where Apricot has its own distribution centres

Statement styles per season

Treasured Apricot "family" members

Number of staff with more than 5 years of service

Apricot People

  • I have worked here since the store opened in June 2018. My first couple of weeks training included a visit to London, to our Bluewater store and a visit to Bath. Our company is a little family - how many companies do you know that the owner comes to visit? I have never felt as appreciated as I do working for Apricot. I absolutely love my job.

    Charlotte - Store Manager


  • It’s been a beautiful 13 years of wonderful learning experience at Apricot, which has led me to improve my logic skills and to be creative as an Allocator. The company is multicultural, with talented, inspiring and supportive people that are lifetime friends. The best thing of working here is to know that my work contributes to someone’s smile, when they try on our product and make remarkable memories!

    Vita - Allocator

    Head Office

  • Right from Day 1 I have felt part of the Apricot ‘family’. It’s a place that you are nurtured and given responsibility for you to really fulfil your potential. There aren’t layers of management to go through for your ideas to be heard, so the company is agile to act quickly on both fashion or business trends that are coming through. A small company with BIG ideas!

    Jo - Head of International New Business

  • I have been the Office Manager at Apricot's head office for just over 3 years. I started as an Administration Assistant, after about 6 months the Office Manager role became available. There's always something new to learn here, the office is a very friendly place with lots of lively and lovely people.

    Sufia - Office Manager

  • I’ve been working for the company for over 4 years and have truly flourished as a Print Designer during my time here at Apricot. There is a strong team dynamic and I work very closely with my colleagues across product development. It’s incredibly satisfying to be involved in the creative process from initial trend research to seeing the final product in store. The Directors have a strong work ethic and it is evident through their dedication how much they care about the Apricot product, customer and their employees.

    Mari - Senior Print Designer